I dislike the commercials from today immensely. They are bland and totally forgettable. They try to shock you with something stupid, or something funny, but as soon as it’s over, you rarely remember them. Come on, tell me that last few commercials you’ve seen? Do you remember them? If you so, what do you remember the most? If you are anything like me, it would be a local commercial, and why is that? Because they still use jingles! What makes the Jingle so great? Well, let’s look at what a Jingle is.
According to Wikipedia, A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. The jingle started on radio, probably as a way to distinguish commercials from another. Many credit General Mills as the first company to use the Jingle for a commercial. When TV took over, many companies used their jingles there as well. From the advent of TV thought the 1980’s, some of the most popular commercials used jingles. Check out TV Party for a slew of wonderful commercial from the 50s, 60s and 70s. There are some wonderful jingles there.
I believe the 80s is where the commercial jingle hit its peak. Yes, I am biased because I grew up in the 80s and my saying that the commercial jingle reached its peak in the 80s is purely my own opinion. But look back at any of my articles so far from the 80s. Tell me you don’t watch the video clip of the commercial and are not humming it hours, even a day or two later. Some of the classic jingles from the 50s and 60s are just too long, and while the 70s shorted them, I believe the 80s perfected them.
Below are three of my favorite from the 80s. The first one I reviewed here.
The second one I reviewed just a few days ago and you can view it here.
This last one is my favorite 80s commercial and one I have not reviewed yet. (I have now! Check it out here .) I’m just waiting until the right time to unveil it.
So, got any of those jingles stuck in your head? I bet you do. Now, I’m sure there will be someone who grew up in the 90s and will say, “No Bill, you got that wrong. The 90s were the peak of the jingle.” Well, if you can back it up, great! But you will have to have a ton of proof if you want me to recant on my statement.
I’ll be back on Monday with another commercial review. If you don’t come and visit before Tuesday, I wish each and every reader a happy and safe New Years!